How to become Psychologically Unemployable
People dont care about your opportunity. They just dont.
Let me explain.
They havent been waiting all their lives to be a rep in your business were you?
What they do care about, is finding a solution to their problem. That is probably money, or time with their family, relieving stress etc,..
Your job is to position your opportunity as the solution to the problem. Ok, sounds simple enough. But you have 3 major obstacles
* First up: You cant sell
* Second: People hate to be sold to.
* Lastly: Your positioning. They will see you as a stranger trying to get into their wallet.
So what is the answer?
Become Psychologically Unemployable.
If you want to sell Network Marketing you better advertise information about how your business will help them achieve their GOALS and solve their problems
In other words, you want to get your prospects to sell themselves on using yo ur opportunity as the tools to accomplish their goals and you do this by marketing.
Just image a total turnkey vehicle that creates traffic (prospects) sifts, selects, recruits, trains, motivates and gets new people producing in your Network Marketing business by providing the solution to their problemand you are the driver
Learn how to create a killer campaign and enjoy endless leads for you and your team for FREE!
The way we do it is to market information on how your business will solve their problems and achieve their goals and let them sell themselves on the opportunity.
Here Is the psychology behind the deal.
People would rather learn to do something than actually do it. Well, most people anyway.
The biggest issue for most people is the fear of failure right?
People just do not want to take the risk of looking foolish, so when most opportunities arrive that dont explain how but rely on glossy ads and hype, they will look but t he fear of failure will usually take over and theyll say No.
But if you position yourself and your opportunity as a Consultancy by marketing a how to guide you will take advantage of this aspect of human nature and increase the effectiveness of your prospecting immensely. You have taken the back door approach and you dont come over as the sales person. Remember people hate to be sold but love to buy.
Once you are trusted and people can see how they could do it, they will sell themselves. And you become Psychologically Unemployable.
Once you have mastered this, you will never need to be employed if you were then you would become a liability and a pain who knows too much!
Do you want to become Psychologically Unemployable?
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Author:: John Astley
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